Design process
The project was initiated by the Mobile Product Team based on user research findings.
What problem or opportunity did they identify?The team recognised that hosts often struggled to quickly share booking details and pricing with potential guests. This lack of efficiency led to delays in decision-making, higher abandonment rates, and added effort for hosts.
Why was this worth exploring?Solving this problem would:
- Enable faster communication between hosts and guests.
- Provide a smoother booking process for both parties.
- Increase booking completion rates by reducing abandonment.
- Improve the overall experience for users of the mobile app.
The team: 1 PM, 3 Devs, 1 PD
Timeline: Mid 2024
Discovery
This phase was in collaboration with the UX researcher and the Product manager
- Research Methods
- Conducted user interviews to understand pain points.
- Behavioral data analysis from the mobile app to identify patterns.
- Quick prototypes tested with a sample user base.
- Key Findings
- Hosts wanted to share pricing information quickly without engaging in lengthy negotiations.
- Guests preferred receiving payment links to simplify the booking process.
- Sharing booking details across multiple platforms (e.g., WhatsApp) was a high-priority need.
Problem definition
This phase was in collaboration with the UX researcher and the Product manager
Hosts lack an efficient way to share pricing and booking details with guests.
Manual processes increase the likelihood of errors and delays in booking confirmations.
The inability to provide guests with a simple payment link reduces booking completion rates.
Ideation
Concepts, prototypes and hifi work
- Enable hosts to share pricing quickly and conveniently.
- Ensure guests can complete bookings effortlessly via a payment link.
- Integrate sharing capabilities into existing workflows.
- A feature to generate and share payment links based on quotes.
- Integration with popular messaging apps like WhatsApp for instant sharing.
- A guest-side interface for completing bookings independently.
- Workshops with designers, developers, and stakeholders.
- Early prototypes built and tested in a collaborative environment.
Hosts appreciated the ability to share quotes quickly and also they added that could work to adding it in a group for promotions or price reductions.
Launch and Results
- Balancing ease of use with feature richness.
- Ensuring compatibility with different messaging platforms and with the backend for reservations squad. This functionality is only available on mobile!
The Share-to-Guest feature, enabling hosts to generate and share quotes with payment links through messaging apps like WhatsApp.
How was it received?- 1.2k of users adopted the feature within the first 6 months.
- Positive feedback highlighted the ease of use and efficiency.
- Hosts used the feature creatively, such as sharing group promotions.
