Product design

Signup flow

We embarked on a transformative journey to improve the signup experience, empowering businesses to effortlessly connect with their customers. 

Activation flow

Design process

The team

1 PM, 2 FE, 1 PD

Timeline

05/23 - 06/23

Phase 1

Discovery

We started mapping the whole sign up flow in the platform

User personas

Service design blueprint workshop

This framework was used to visualize and understand the relationships and interactions within the service.

User interviews

“The free trial was useful for me to get a feel of the product before purchasing a subscription and starting adding my own data”

Phase 2

Problem definition

We embarked on a transformative journey to improve the signup experience, empowering businesses to connect with their customers. 

Phase 3

Ideation

We started with an ideation workshop with stakeholders and participants from different departments

Phase 4

Outcomes

We simplify the experience to make a smooth signup for the user and to see the product in few steps

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